LIFE HACK ACADEMY LIVE
Civic Entertainment Group
To promote the pre-launch of the Ford EcoSport, a compact SUV targeted for millennials, the Civic team created the Life Hack Academy — a lifestyle campaign which provided relatable tips and tricks to get more out of your day. The LHA content series, in which relevant influencers across lifestyle verticals shared their best #lifehacks, resonated with young vehicle owners always on the go.
The program culminated with a live event in NYC that brought the content series to life, focused in on the target's key passion points, and featured IRL life hack demos from talent like Tia Mowry and Deb Perelman.
