law & order svu 25 | olivia benson plaza

How do you invite fans to celebrate the 25th anniversary of a show about heinous felonies?

honE in on its hero and dedicatE a landmark to a legend.

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OLIVIA BENSON PLAZA

For two days only, NBC transformed Rockefeller Plaza into Olivia Benson Plaza, creating the ultimate destination for fans to celebrate 25 years of SVU and its most iconic hero.

Set within a slice of NYC (Benson’s Version), the experience paid homage to both the city and the show’s elite squad. Fans picked up signature drinks from Benson & Co. Coffee, snagged exclusive SVU swag, and snapped photos that placed them alongside their favorite partners in crime.

With guest appearances from Mariska Hargitay and a Today Show segment with Al Roker and Ice-T, Olivia Benson Plaza garnered city block-long lines and mass press attention for the show’s 25th season.

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ADWEEK EXPERIENTIAL AWARD WINNER

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THE DRUM AWARDS BRONZE WINNER

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CLIO ENTERTAINMENT AWARDS SHORTLIST

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BIZBASH EXPERIENCE AWARDS SHORTLIST

• ADWEEK EXPERIENTIAL AWARD WINNER • THE DRUM AWARDS BRONZE WINNER • CLIO ENTERTAINMENT AWARDS SHORTLIST • BIZBASH EXPERIENCE AWARDS SHORTLIST

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